Hospital Perception of A CRM System: A Study of Critical Factors in Private Hospitals in Malaysia
The aim of this study was to identify the factors that might influence perception about the benefits of a Customer Relationship Management (CRM) system, and the direction of this influence in private hospitals in Malaysia. Three factors (innovation, organizational, and environmental factors) were id...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30419/1/JICT%2011%2000%202012%2075-92.pdf https://repo.uum.edu.my/id/eprint/30419/ https://www.e-journal.uum.edu.my/index.php/jict/article/view/8126 |
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