Critical success factors (CSFS) of the pre-adoption and pre-implementation plan of Customer Relationship Management (CRM) system
The success of Customer Relationship management (CRM) is not an easy thing to be achieved.The understanding of the main factors that could contribute in the success of CRM initiatives will make the difference toward successful CRM systems adoption and implementation.An extensive review of the litera...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13657/1/266.pdf http://repo.uum.edu.my/13657/ http://www.icoci.cms.net.my |
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