The Relationship Among U-Constructs, Trust and Satisfaction: Evidence from Mobile Banking Users

• Main Authors: Altay, Şafak, Yaprakli, Tevfik Şükrü
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia Press 2024
• Subjects: HG Finance
• Online Access: https://repo.uum.edu.my/id/eprint/30406/1/IJMS%2031%2001%202024%20171-208.pdf; https://doi.org/10.32890/ijms2024.31.1.7; https://repo.uum.edu.my/id/eprint/30406/; https://e-journal.uum.edu.my/index.php/ijms/article/view/14962; https://doi.org/10.32890/ijms2024.31.1.7

The last few decades have witnessed a drastic change in the nature of commerce due to the development of ubiquitous computing technologies. E-commerce has evolved to an ultimate stage that is called u-commerce. This study seeks to provide an understanding of consumer satisfaction and trust in u-comm...