Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality

This paper proposes the applicability and justifications for using social exchange theory (SET) as the underlying theory for explaining relationship quality in the retail industry. The study opens up new horizons in expanding the readers and future researchers in developing research frameworks with...

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Bibliographic Details
Main Authors: Mohd Noor, Nor Azila, Aziz, Mohammed Tareque
Format: Article
Language:English
Published: UUM Press 2011
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30336/1/IPBJ%2003%2001%202011%2063-69.pdf
https://repo.uum.edu.my/id/eprint/30336/
https://e-journal.uum.edu.my/index.php/gbmr/article/view/16884
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