The Relationship between TQM, EO and Business Performance of SMEs: Mediating Role of Market Orientation

• 主要な著者: Jabeen, Rubina, Mahmood, Rosli
• フォーマット: 論文
• 言語: English
• 出版事項: UUM Press 2014
• 主題: HF Commerce
• オンライン･アクセス: https://repo.uum.edu.my/id/eprint/30301/1/IPBJ%2006%20SPECIAL%20ISSUE%202014%2077-93.pdf; https://repo.uum.edu.my/id/eprint/30301/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/16942

Unprecedented challenges have become more intense in today’s globalized economy. The firms, that provide quality and innovative products, focus on cost reduction, emphasize on increased customer satisfaction, can survive and prosper well, and can exceed the other firms. Small and medium enterprises...