The Relationship between TQM, EO and Business Performance of SMEs: Mediating Role of Market Orientation

• Main Authors: Jabeen, Rubina, Mahmood, Rosli
• Format: Article
• Language: English
• Published: UUM Press 2014
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30301/1/IPBJ%2006%20SPECIAL%20ISSUE%202014%2077-93.pdf; https://repo.uum.edu.my/id/eprint/30301/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/16942

Unprecedented challenges have become more intense in today’s globalized economy. The firms, that provide quality and innovative products, focus on cost reduction, emphasize on increased customer satisfaction, can survive and prosper well, and can exceed the other firms. Small and medium enterprises...