Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior
Purpose - The purpose of this study is to compare the applicability of Theory), of Reasoned Action(TRA) and Theory of Planned Behavior (TPB) in predicting entrepreneurial intention atnong undergraduate students.Desigdmethodology - Data were collected from 121 undergraduate accounting students in Uni...
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Main Authors: | Mohd Ariff, Arifatul Husna, Bidin, Zainol, Sharif, Zakiyah, Ahmad, Adura |
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Other Authors: | Ismail, Dahlan |
Format: | Book Section |
Language: | English |
Published: |
ASEAN Universities Consortium of Enterpreneurship Education (AUCEE)
2010
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Subjects: | |
Online Access: | http://repo.uum.edu.my/2973/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean_888.pdf http://repo.uum.edu.my/2973/ |
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