Trulooks’s Dilemma: To Change or Not to Change Its Distribution Channel?

Trulooks beauty and cosmetics was a local brand company in Malaysia. It started the operation since 2015 with small-scale enterprise and headquartered in Kangar, Perlis. It is a new grow local brand which produced beauty cosmetic for both gender with a reasonable price. Trulooks beauty and cosmetics...

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Bibliographic Details
Main Authors: Mohd Fauzi, Waida Irani, Arshad, Darwina, Khamaruddin, Munirah
Format: Teaching Resource
Language:English
English
Published: 2021
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29679/1/14268_TC.pdf
https://repo.uum.edu.my/id/eprint/29679/2/14268_TN.pdf
https://repo.uum.edu.my/id/eprint/29679/
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