Organizational Ambidexterity at Intra-NPD Level of Analysis with Quality-Innovation Matrix
Organizational ambidexterity refers to the firm's capacity to simultaneously exploit existing product offerings with familiar knowledge and explore new product opportunities with unfamiliar knowledge. Due to this definition, ambidexterity has been commonly studied at inter-new product developme...
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| Format: | Article |
| Language: | English |
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UUM Press
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/29517/1/JTOM%2012%2001%202017%2032-42.pdf https://doi.org/10.32890/jtom2017.12.1.4 https://repo.uum.edu.my/id/eprint/29517/ https://e-journal.uum.edu.my/index.php/jtom/article/view/jtom2017.12.1.4 https://doi.org/10.32890/jtom2017.12.1.4 |
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