It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour

• Main Authors: Mohamad Noor, Nurdayana, Zolkepli, Izzal Asnira, Omar, Bahiyah
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia Press 2023
• Subjects: QA75 Electronic computers. Computer science
• Online Access: https://repo.uum.edu.my/id/eprint/29397/1/JICT%2022%2001%202023%2097-125.pdf; https://repo.uum.edu.my/id/eprint/29397/; https://doi.org/10.32890/jict2023.22.1.5

Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effe...