It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour
Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29397/1/JICT%2022%2001%202023%2097-125.pdf https://repo.uum.edu.my/id/eprint/29397/ https://doi.org/10.32890/jict2023.22.1.5 |
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