Destination Image and Expectations of Tourists in Satun Geopark, Thailand

Satun is the first geopark in Thailand, recognized by The United Nations Educational, Scientific and Cultural Organization (UNESCO) for having the longest succession of fossils as well as an abundance and diversity of fossil species. It is also renowned for its rich nature, cultural diversity and ha...

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Main Authors: Madden, Ketwadee, Thongnueakhaeng, Pongsak
Format: Article
Language:English
Published: UUM Press 2022
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Online Access:https://repo.uum.edu.my/id/eprint/29308/1/JETH%2002%202022%2054-76.pdf
https://repo.uum.edu.my/id/eprint/29308/
https://doi.org/10.32890/jeth2022.2.3
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spelling my.uum.repo.293082023-03-26T13:46:56Z https://repo.uum.edu.my/id/eprint/29308/ Destination Image and Expectations of Tourists in Satun Geopark, Thailand Madden, Ketwadee Thongnueakhaeng, Pongsak G Geography (General) Satun is the first geopark in Thailand, recognized by The United Nations Educational, Scientific and Cultural Organization (UNESCO) for having the longest succession of fossils as well as an abundance and diversity of fossil species. It is also renowned for its rich nature, cultural diversity and harmony. Satun geopark has a high potential to be further developed for world tourism. However, the geopark green card is validated only for 4 years. Thailand must ensure a delicate balance between local community development and geopark tourism. The goal of this study is to review existing literature on Satun Geopark's destination image, visitor expectations, and intended travel dates. It also aims to develop a conceptual framework for evaluating the importance of Satun Geopark's destination image and visitor expectations. According to the literature, it is clear that tourist expectations and internal motivation have an impact on affective destination image, while external motivation and word of mouth have an impact on cognitive destination image. Cognitive destination image also acts as a mediating factor between external motivation and word of mouth. The results of this study can be used to modify the tourism and information package to maximize tourists' satisfaction and loyalty. It will also guide the Satun geopark in terms of marketing and providing information to the tourists. UUM Press 2022 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29308/1/JETH%2002%202022%2054-76.pdf Madden, Ketwadee and Thongnueakhaeng, Pongsak (2022) Destination Image and Expectations of Tourists in Satun Geopark, Thailand. Journal of Event, Tourism and Hospitality Studies (JETH), 2. pp. 54-76. ISSN eISSN 2805-4423 https://doi.org/10.32890/jeth2022.2.3
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic G Geography (General)
spellingShingle G Geography (General)
Madden, Ketwadee
Thongnueakhaeng, Pongsak
Destination Image and Expectations of Tourists in Satun Geopark, Thailand
description Satun is the first geopark in Thailand, recognized by The United Nations Educational, Scientific and Cultural Organization (UNESCO) for having the longest succession of fossils as well as an abundance and diversity of fossil species. It is also renowned for its rich nature, cultural diversity and harmony. Satun geopark has a high potential to be further developed for world tourism. However, the geopark green card is validated only for 4 years. Thailand must ensure a delicate balance between local community development and geopark tourism. The goal of this study is to review existing literature on Satun Geopark's destination image, visitor expectations, and intended travel dates. It also aims to develop a conceptual framework for evaluating the importance of Satun Geopark's destination image and visitor expectations. According to the literature, it is clear that tourist expectations and internal motivation have an impact on affective destination image, while external motivation and word of mouth have an impact on cognitive destination image. Cognitive destination image also acts as a mediating factor between external motivation and word of mouth. The results of this study can be used to modify the tourism and information package to maximize tourists' satisfaction and loyalty. It will also guide the Satun geopark in terms of marketing and providing information to the tourists.
format Article
author Madden, Ketwadee
Thongnueakhaeng, Pongsak
author_facet Madden, Ketwadee
Thongnueakhaeng, Pongsak
author_sort Madden, Ketwadee
title Destination Image and Expectations of Tourists in Satun Geopark, Thailand
title_short Destination Image and Expectations of Tourists in Satun Geopark, Thailand
title_full Destination Image and Expectations of Tourists in Satun Geopark, Thailand
title_fullStr Destination Image and Expectations of Tourists in Satun Geopark, Thailand
title_full_unstemmed Destination Image and Expectations of Tourists in Satun Geopark, Thailand
title_sort destination image and expectations of tourists in satun geopark, thailand
publisher UUM Press
publishDate 2022
url https://repo.uum.edu.my/id/eprint/29308/1/JETH%2002%202022%2054-76.pdf
https://repo.uum.edu.my/id/eprint/29308/
https://doi.org/10.32890/jeth2022.2.3
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score 13.149126