Competitive Benchmarking of Universiti Utara Malaysia’s Performance against the Performance of Selected Malaysian Universities

• Main Authors: Engku Abu Bakar, Engku Muhammad Nazri, Suppiah Shanmugam, S. Kanageswari, Abd Manaf, Nor Aziah
• Format: Article
• Language: English
• Published: Inderscience Publishers 2022
• Subjects: H Social Sciences (General)
• Online Access: https://repo.uum.edu.my/id/eprint/28710/1/IJPMB%2012%2005%202022%20149-165.pdf; https://repo.uum.edu.my/id/eprint/28710/

This paper reports on a competitive benchmarking study to gauge where Universiti Utara Malaysia (UUM) stands with respect to six other top universities in Malaysia, based on the perception of the universities’ stakeholders (potential employers) on ten different relevant performance attributes. Compr...