The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefulness and the intention to adopt online banking in Malaysia

• المؤلفون الرئيسيون: Abdullah, Shahmir Sivaraj, Abdullah, Haim Hilman, Ramanchandram, Rajoo, Gorundutse, Abdullahi Hassan, Yunus, Nek Kamal Yeop
• التنسيق: مقال
• اللغة: English
• منشور في: Academy of Business and Retail Management (ABRM) 2019
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: https://repo.uum.edu.my/id/eprint/28707/1/JBRMR%2013%2003%202019%20122-134.pdf; https://repo.uum.edu.my/id/eprint/28707/

Strategy is an important aspect in management and as such is an important driver to ensure the success of the firm. Contemporary business environments are driven by technology and firms need to pay particular attention towards how they aim to compete. Technology is the tool through which firm strate...