Customer satisfaction on service quality in restaurant in UUM: inasis TNB

• Main Authors: Mohd Zaini, Nursyazwana, Ahmad, Azhar
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28355/1/STMLGG%2002%2009%202020%2031-33.pdf; http://repo.uum.edu.my/28355/

The purpose of this study is to investigate the customer satisfaction on service quality of restaurant in UUM. It will determine whether the customer is very satisfied or not with the service quality in restaurants. A quantitative approach was employed to measure the relationships between the variable of study. A total of 100 respondents in Inasis TNB completed the questionnaire to measure the satisfaction level in the Inasis TNB Cafe. The research measured using SERVQUAL items. It measured reliability, responsiveness, assurance, empathy, and tangible of the Inasis TNB Café. In the future research, it is recommended that a research could focus on the factor of food quality in a restaurant.