Green Campus: Business Canvas Model, SWOT Analysis & Obstacle

• Main Authors: Aweng, Mohamad Azeem Azhar, Abu, Noor Hidayah
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28330/1/STMLGG%2001%2026%202020%2063-64.pdf; http://repo.uum.edu.my/28330/

Green campus project contribute to positive impact and widely related with environment. In completing this study, the problem statement is identified 33,590,000 kWh consumption of electricity in UUM, RM 8 million per year or RM 666,666 per month UUM spend for electric bill. This study aims to explore the green campus project activity at University Utara Malaysia. Besides that, this study to develop business model canvas of green campus project at UUM. However, there are many other problems encountered in implementing the green campus project. Thus, this study focused on the obstacle during green campus implementation at UUM. Qualitative has been used as data collection method. The interview has been conducted among Project Director for each project. The result show that each project have their own weaknesses, strength, opportunities and threats. The lack of knowledge from students lead to few participate because no disclosure about green campus environment. In this study business model canvas are used to identify who’s involved in this project, the advantages of the project, the value of the project and what kind of green campus activities that has been done. The result in this study provide a solution to the obstacles faced by UUM with less exposure and implementation of green campus projects. This study also provides a solution to implement green campus projects and to identify barriers to implementing green campus projects in orders to identify effective strategies for solving problem during implementation of the projects. In conclusion, this green campus project has a positive impact, but its implementation is still at a low level in UUM