Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes

This case study analyses the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Federal Agricultural Marketing Authority (FAMA). The Kedah branch was chosen as the subject of this study. The result of the analysis shows that the management of marketing communication of Kedah FAMA could b...

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Bibliographic Details
Main Authors: Mohd Mokhtar, Sany Sanuri, Mohamed, Zahari, Razalli, Mohd Rizal, Arshad, Rozita
Format: Article
Published: Universiti Utara Malaysia 2005
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