Behavioural intention to use facebook’s recommender system among students of STML UUM

• المؤلفون الرئيسيون: Tang, Zhi Peng, Abdullah, Rohani
• التنسيق: مقال
• اللغة: English
• منشور في: Universiti Utara Malaysia 2020
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/28323/1/STMLGG%2001%2019%202020%2047-48.pdf; http://repo.uum.edu.my/28323/

This research is based on an application of Big Data, which is Facebook’s recommender system. The objective of this research is to investigate the relationship of perceived ease of use, perceived usefulness, attitude and behavioural intention towards using Facebook’s recommender system. This study i...