Application of hill's strategy development framework on fast food restaurant business in Brunei Darussalam

A strategy development framework that based on integrated working partnership is gearing towards meeting customer needs. It consists of defining corporate objectives, developing marketing strategies to achieve these goals, assessing how different products win orders, establishing the most appropria...

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Main Authors: Ringim, Kabiru Jinjiri, Kura, Kabiru Maitama, Ibrahim, Fahmi
格式: Article
語言:English
出版: Universiti Utara Malaysia Press 2019
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在線閱讀:http://repo.uum.edu.my/28077/1/978-967-2276-12-8%2027%2038.pdf
http://repo.uum.edu.my/28077/
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