Application of hill's strategy development framework on fast food restaurant business in Brunei Darussalam
This paper is an analysis of the Hill‟s Strategy Development Framework and application of the framework to a Fast Food Restaurant business which is operating in Brunei Darussalam.The study of this article concentrates on corporate objectives, marketing strategy, order qualifiers, order winners, and...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24220/1/p198.pdf http://repo.uum.edu.my/24220/ |
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