Application of hill's strategy development framework on fast food restaurant business in Brunei Darussalam

• 主要な著者: Ringim, Kabiru Jinjiri, Kura, Kabiru Maitama, Ibrahim, Fahmi
• フォーマット: 論文
• 言語: English
• 出版事項: Universiti Utara Malaysia Press 2019
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/28077/1/978-967-2276-12-8%2027%2038.pdf; http://repo.uum.edu.my/28077/

A strategy development framework that based on integrated working partnership is gearing towards meeting customer needs. It consists of defining corporate objectives, developing marketing strategies to achieve these goals, assessing how different products win orders, establishing the most appropria...