Millennials’ predisposition toward ecotourism: the influence of universalism value, horizontal collectivism and user generated content

• المؤلفون الرئيسيون: Kaihatu, Thomas S., Spence, Mark T., Kasim, Azilah, Satrya, I. Dewa Gde, Budidharmanto, Lexi Pranata
• التنسيق: مقال
• اللغة: English
• منشور في: Routledge 2020
• الموضوعات: GV Recreation Leisure
• الوصول للمادة أونلاين: http://repo.uum.edu.my/27760/1/JE%202020%201%2021.pdf; http://repo.uum.edu.my/27760/; http://doi.org/10.1080/14724049.2020.1795183

This research effort empirically tests three factors hypothesized to affect Indonesian millennials’ predisposition to engage in ecotourism experiences, namely universalism value, horizontal collectivism and user generated content (UGC). Indonesia is generally considered a collectivist (as opposed to...