Millennials’ predisposition toward ecotourism: the influence of universalism value, horizontal collectivism and user generated content

• Main Authors: Kaihatu, Thomas S., Spence, Mark T., Kasim, Azilah, Satrya, I. Dewa Gde, Budidharmanto, Lexi Pranata
• Format: Article
• Language: English
• Published: Routledge 2020
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/27760/1/JE%202020%201%2021.pdf; http://repo.uum.edu.my/27760/; http://doi.org/10.1080/14724049.2020.1795183

This research effort empirically tests three factors hypothesized to affect Indonesian millennials’ predisposition to engage in ecotourism experiences, namely universalism value, horizontal collectivism and user generated content (UGC). Indonesia is generally considered a collectivist (as opposed to...