The effects of country of origin (COO) on halal consumption: Evidence from China

In China, the demand for halal products is sizable. However, halal product adulteration is common, and product authenticity is doubtful due to the unknown origin of the products. To date, literature addressing China’s Muslims’ demand for halal products and the role of country of origin (COO) on Chi...

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Bibliographic Details
Main Authors: Meenchee, Hong, Kamaruddin, Roslina
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2020
Subjects:
Online Access:http://repo.uum.edu.my/27480/1/JSSH%2028%201%202020%20483%20501.pdf
http://repo.uum.edu.my/27480/
http://www.pertanika.upm.edu.my
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