The effects of country of origin (COO) on halal consumption: Evidence from China

• Main Authors: Meenchee, Hong, Kamaruddin, Roslina
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/27480/1/JSSH%2028%201%202020%20483%20501.pdf; http://repo.uum.edu.my/27480/; http://www.pertanika.upm.edu.my

In China, the demand for halal products is sizable. However, halal product adulteration is common, and product authenticity is doubtful due to the unknown origin of the products. To date, literature addressing China’s Muslims’ demand for halal products and the role of country of origin (COO) on Chi...