Factors affecting recommendation for higher education destination: The case of Malaysia

• Main Authors: Chuan, Chew Foo, Ismail, Russayani, Hock, Eam Lim, Ibrahim, Yusnidah, Sabudin, Noor Sa’adah
• Format: Article
• Language: English
• Published: Othman Yeop Abdullah Graduate School of Business 2019
• Subjects: LB2300 Higher Education
• Online Access: http://repo.uum.edu.my/27407/1/GBMR%2011%202%202019%2077%2096.pdf; http://repo.uum.edu.my/27407/; http://e-journal.uum.edu.my/index.php/gbmr/article/view/8666

The ability of a host country to attract international students depends on many factors, and recommendations or reviews by friends or families who are currently study or had experience studied in a particular host country found to be an effective marketing tool. Based on the data of...