Factors affecting recommendation for higher education destination: The case of Malaysia
The ability of a host country to attract international students depends on many factors, and recommendations or reviews by friends or families who are currently study or had experience studied in a particular host country found to be an effective marketing tool. Based on the data of...
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Main Authors: | Chuan, Chew Foo, Ismail, Russayani, Hock, Eam Lim, Ibrahim, Yusnidah, Sabudin, Noor Sa’adah |
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Format: | Article |
Language: | English |
Published: |
Othman Yeop Abdullah Graduate School of Business
2019
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Subjects: | |
Online Access: | http://repo.uum.edu.my/27407/1/GBMR%2011%202%202019%2077%2096.pdf http://repo.uum.edu.my/27407/ http://e-journal.uum.edu.my/index.php/gbmr/article/view/8666 |
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