Proactive and responsive export market orientation behaviours, antecedents, and firm performance: A qualitative study on exporting SME's
This paper details about the qualitative study of proactive and responsive export market orientation. An interview series was conducted to assess whether the issue of proactive and responsive export market orientation exist among exporters, identification of the exporters' characteristics (ante...
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| 主要な著者: | , |
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| その他の著者: | |
| フォーマット: | 図書 |
| 出版事項: |
IGI Global
2020
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/27342/ http://doi.org/10.4018/978-1-7998-3042-9.ch012 |
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