Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia

• Main Authors: Md Daud Ismail,, Azwardi Md Isa,, Syed Shah Alam,, Maisarah Ahmad,
• Format: Article
• Language: English
• Published: School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
• Online Access: http://journalarticle.ukm.my/9798/1/3ok.geografia-jan16-MdDaud1-bi-edam1.pdf; http://journalarticle.ukm.my/9798/; http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=1&ver=loc

Building partnerships with foreign importers or distributors is critical for internationalizing small and medium enterprises with limited resources. Doing so can help them leverage the resources of their partners and enhance their export performance in foreign markets. Within this context, commitm...