Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands

• المؤلفون الرئيسيون: Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam
• التنسيق: مقال
• اللغة: English
• منشور في: Emerald Publishing Limited 2020
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/27337/1/APJML%202020%201%2035.pdf; http://repo.uum.edu.my/27337/; http://doi.org/10.1108/APJML-07-2018-0283

Purpose – The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material values an...