Leaders communication practices in TQM implementation

• Main Authors: Samsudin, Sharina, Taib, Che Azlan, Yusoff, Rushami Zien
• Format: Article
• Language: English
• Published: GBSE 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/27311/1/JGBSE%206%2017%202020%2096%20106.pdf; http://repo.uum.edu.my/27311/; http://gbse.com.my/#portfolio

There are ample established evidences on leadership as a critical success factors of TQM implementation and as mentioned by many authors is leadership, communication is proven to be the key skill for leaders. With the right communication skills being practiced by leaders, the team members or subordinates will be motivated to support and achieve the organization’s target. In addition, their commitment and cooperation will enhance the quality and productivity of the organization. Based on the findings from in-depth interviews conducted with 14 managers in various position, whom are from five manufacturing organizations in Malaysia, two of which are local organizations, two eastern and one representing western organization. The study concluded that, there is one main practice of communication applied by all organization, which is regulative function of communication practices. The second most practices is management function and followed by integrative-task oriented function. And, in most of these organizations, the functions are blend together with persuasive function. In conclusion, the communication practiced by leaders pertaining TQM implementation in manufacturing organizations who address the reasons of implementation, explanation of procedures with a blend of leadership persuasive skills will enhance the success of TQM implementation.