Testing the effect of business-level strategy on performance of hotels

This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in develop...

Full description

Saved in:
Bibliographic Details
Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
Format: Article
Language:English
Published: Sage Journal 2019
Subjects:
Online Access:http://repo.uum.edu.my/27078/1/GBR%202019%201%2014.pdf
http://repo.uum.edu.my/27078/
http://doi.org/10.1177/0972150919846799
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.27078
record_format eprints
spelling my.uum.repo.270782020-06-07T02:29:47Z http://repo.uum.edu.my/27078/ Testing the effect of business-level strategy on performance of hotels Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman HD28 Management. Industrial Management This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in developed countries. For that reason, to explore our understanding in this area, the present study was conducted in the Nigerian hotel industry. The data were collected using a survey designed from 83 owners/managers of hotels in Kano, Northwest of Nigeria, using appropriate sampling techniques. The data were analysed with 58 valid responses using SPSS and partial least square (PLS) techniques. The findings indicate a surprising result that cost leadership is not statistically significant on performance. Moreover, the differentiation strategy is significantly related to hotels’ performance. Based on these findings, theoretical and practical implications and future research suggestions were discussed. Sage Journal 2019 Article PeerReviewed application/pdf en http://repo.uum.edu.my/27078/1/GBR%202019%201%2014.pdf Gorondutse, Abdullahi Hassan and Abdullah, Haim Hilman (2019) Testing the effect of business-level strategy on performance of hotels. Global Business Review, 20 (5). pp. 1141-1154. ISSN 0972-1509 http://doi.org/10.1177/0972150919846799 doi:10.1177/0972150919846799
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
Testing the effect of business-level strategy on performance of hotels
description This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in developed countries. For that reason, to explore our understanding in this area, the present study was conducted in the Nigerian hotel industry. The data were collected using a survey designed from 83 owners/managers of hotels in Kano, Northwest of Nigeria, using appropriate sampling techniques. The data were analysed with 58 valid responses using SPSS and partial least square (PLS) techniques. The findings indicate a surprising result that cost leadership is not statistically significant on performance. Moreover, the differentiation strategy is significantly related to hotels’ performance. Based on these findings, theoretical and practical implications and future research suggestions were discussed.
format Article
author Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
author_facet Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
author_sort Gorondutse, Abdullahi Hassan
title Testing the effect of business-level strategy on performance of hotels
title_short Testing the effect of business-level strategy on performance of hotels
title_full Testing the effect of business-level strategy on performance of hotels
title_fullStr Testing the effect of business-level strategy on performance of hotels
title_full_unstemmed Testing the effect of business-level strategy on performance of hotels
title_sort testing the effect of business-level strategy on performance of hotels
publisher Sage Journal
publishDate 2019
url http://repo.uum.edu.my/27078/1/GBR%202019%201%2014.pdf
http://repo.uum.edu.my/27078/
http://doi.org/10.1177/0972150919846799
_version_ 1669009605602050048
score 12.801651