Makan@local chatok: mobile eatery recommendation system based on local knowledge

This paper discusses a unique business model of eatery recommended system based on local knowledge using mobile platform. The business model is developed to define the business concept of the innovation which is a rural innovation involving multiple entities (locals, eatery owners and users who are...

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Bibliographic Details
Main Authors: Sarif, Siti Mahfuzah, Hanafi, Zurina, Mohamed, Shafinah Farvin Packeer, Zaibon, Syamsul Bahrin, Mohamad Mohsin, Mohamad Farhan
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:http://repo.uum.edu.my/27022/1/iJIM%2014%20%205%202020%20120%20149.pdf
http://repo.uum.edu.my/27022/
http://doi.org/10.3991/ijim.v14i05.13357
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