Makan@local chatok: mobile eatery recommendation system based on local knowledge

• Main Authors: Sarif, Siti Mahfuzah, Hanafi, Zurina, Mohamed, Shafinah Farvin Packeer, Zaibon, Syamsul Bahrin, Mohamad Mohsin, Mohamad Farhan
• Format: Article
• Language: English
• Published: 2020
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/27022/1/iJIM%2014%20%205%202020%20120%20149.pdf; http://repo.uum.edu.my/27022/; http://doi.org/10.3991/ijim.v14i05.13357

This paper discusses a unique business model of eatery recommended system based on local knowledge using mobile platform. The business model is developed to define the business concept of the innovation which is a rural innovation involving multiple entities (locals, eatery owners and users who are...