Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan

The purpose of this study is to examine the relationship between different factors including perceived benefits, perceived risks and online shopping behavior with the mediating role of consumer purchase intention. Online shopping states the recent trends of being able to purchase anything from home...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Bhatti, Anam, Rehman, Shafique ur
التنسيق: مقال
اللغة:English
منشور في: Universiti Utara Malaysia 2019
الموضوعات:
الوصول للمادة أونلاين:http://repo.uum.edu.my/26945/1/IJMS%2026%201%202019%2033-54.pdf
http://repo.uum.edu.my/26945/
http://ijms.uum.edu.my/index.php/current-issues
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