Investigating the antecedents of customer online repurchase intention in a multichannel environment
The evolution of internet technology, rapid digitalization, and the introduction of multiple channels strongly influence the managers and researchers to discover and update how customers better interact in a multichannel environment. Therefore, in today’s multichannel environment, the question of wh...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2020
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| Online Access: | https://etd.uum.edu.my/9864/1/permission%20to%20deposit-grant%20the%20permission-902316.pdf https://etd.uum.edu.my/9864/2/s902316_01.pdf https://etd.uum.edu.my/9864/3/references_902316.docx https://etd.uum.edu.my/9864/ |
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