Factors influencing online shopping behavior: the mediating role of purchase intention

Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growth of the main players in this industry indicates there is still a large reservoir of market potential for e-commerce. The conveniency of online shopping rendering it an emerging trend among consumers,...

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Bibliographic Details
Main Authors: Lim, Yi Jin, Osman, Abdullah, Salahuddin, Shahrul Nizam, Romle, Abd Rahim, Abdullah, Safizal
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:http://repo.uum.edu.my/26581/1/PEF%2035%202016%20401%20410.pdf
http://repo.uum.edu.my/26581/
http://doi.org/10.1016/S2212-5671(16)00050-2
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