A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry

• Main Authors: Mohammed, Abdulalem, Rashid, Basri
• Format: Article
• Language: English
• Published: Elsevier B.V. 2018
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/26349/1/KJSS%2039%202018%20358%20364.pdf; http://repo.uum.edu.my/26349/; http://doi.org/10.1016/j.kjss.2018.04.001

Corporate social responsibility (CSR) has become a core concept in the context of the hotel industry where it is considered as a significant factor in competition and a firms' survival, primarily because CSR influences customer satisfaction. However, there are still few studies examining the re...