A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry
Corporate social responsibility (CSR) has become a core concept in the context of the hotel industry where it is considered as a significant factor in competition and a firms' survival, primarily because CSR influences customer satisfaction. However, there are still few studies examining the re...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2018
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26349/1/KJSS%2039%202018%20358%20364.pdf http://repo.uum.edu.my/26349/ http://doi.org/10.1016/j.kjss.2018.04.001 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|