The implementation of Islamic work ethics and marketing mix: innovative work behavior evidence from Tok Keramat Catering

• Main Authors: Mat Ali, Mazita, Ibrahim, Amlus, Hashim, Norashidah
• Format: Article
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26243/1/JTVE%201%202%202016%2045%2052.pdf; http://repo.uum.edu.my/26243/; http://upikpolimas.edu.my/ojs/index.php/JTVE/article/view/157

This case study demonstrates on how Tok Keramat Catering’s uses ground breaking and innovative work strategies to market its products and services to enhanced market leading in the food industrialized sector. A marketing strategy determine what a company is going to produce in terms of products or deliver in terms of services, how much it is going to charge for these products or services, how it will deliver these products or services to the customer, and how it is going to tell its customers about its products and services known as the marketing mix and is often referred to as the 4Ps of marketing. The mix involves creating the right product, sold at the right price, in the right place, using the most suitable methods of promotion. The implementation of Islamic work Ethic also play as a good role to achieve the stability return of investment company.