A study of the effect of market orientation on Malaysian automotive industry supply chain performance

• Main Authors: Ashari, Hasbullah, Yusof, Yuhanis, Mohd Zamani, Siti Norhasmaedayu, Abdul Talib, Asmat Nizam
• Format: Article
• Language: English
• Published: IJTech 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25953/1/IJT%208%202018%201651%201657.pdf; http://repo.uum.edu.my/25953/; http://doi.org/10.14716/ijtech.v9i8.2749

The liberation of world trade has significantly reduced Malaysian government protectionism of its national automotive industry. Local manufacturers have to strive for excellence in order to be able to compete in a business world that is dominated by a few big players. They cannot compete without exc...