A SWOT analysis on Jasmine Used Book Store in Taiwan

The objective of this study is to perform a SWOT analysis on a used bookstore in Taiwan named Jasmine. Semi-structured interviews, observations and documents review were used for data collection. Jasmine used bookstore aims for better sales and higher profits besides promoting a reading culture amon...

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Bibliographic Details
Main Authors: Sze, Huey Soo, Yen, Nee Goh, Othman, Rosly
Format: Article
Language:English
Published: Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia 2016
Subjects:
Online Access:http://repo.uum.edu.my/25871/1/123-138.pdf
http://repo.uum.edu.my/25871/
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