Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales
Developing and managing brand equity are top priorities for many organizations because brands are one of the most valuable organizational assets. ConsumerBased Brand Equity (CBBE) also explains how brand knowledge and brand associations influence consumers’ behaviors and consumer responses. The exta...
Saved in:
Main Authors: | , , |
---|---|
格式: | Article |
语言: | English |
出版: |
Akademia Baru
2017
|
主题: | |
在线阅读: | http://repo.uum.edu.my/25861/1/ARBMS%209%201%202017%2021%2035.pdf http://repo.uum.edu.my/25861/ http://www.akademiabaru.com/arbms.html |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|