Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media
Social media technologies such as; Facebook, YouTube, Twitter, and Instagram have proven to be perfect platforms for disseminating several types of marketing communications. Previous studies have demonstrated that these marketing communications on social media are significantly enhancing Consumer-Ba...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2018
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/25362/1/SMMTCPS%202018%20226%20227.pdf http://repo.uum.edu.my/25362/ |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|