Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media
Social media technologies such as; Facebook, YouTube, Twitter, and Instagram have proven to be perfect platforms for disseminating several types of marketing communications. Previous studies have demonstrated that these marketing communications on social media are significantly enhancing Consumer-Ba...
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| 主要な著者: | , , |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
2018
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/25362/1/SMMTCPS%202018%20226%20227.pdf http://repo.uum.edu.my/25362/ |
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