Brand Avoidance: What Keeps Customers from Buying Store Brand Products?

• Main Authors: Md Saad, Norsafinas, Ahmad Fauzi, Nur Rosdiatul Husna
• Format: Article
• Language: English
• Published: Serials Publications 2017
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/25300/1/IJER%2014%2016%202017%20603%20618.pdf; http://repo.uum.edu.my/25300/; http://serialsjournals.com/articles.php?volumesno_id=1385&journals_id=41&volumes_id=1068

Modern retail chains such as Tesco, Aeon, and Giant have deployed store brand products in various product categories, such as food and drinks, personal care products, and household cleaning products. Despite the fact that there is a growing selection of store brand products in Malaysia, the sales in...