Constructing a customer satisfaction model for a utility service industry using partial least squares approach
The purpose of this research is to explore the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia. The result of this research...
Saved in:
Main Authors: | , , |
---|---|
格式: | Monograph |
语言: | English |
出版: |
Universiti Utara Malaysia
2014
|
主题: | |
在线阅读: | http://repo.uum.edu.my/24783/1/12224.pdf http://repo.uum.edu.my/24783/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|