Constructing a customer satisfaction model for a utility service industry using partial least squares approach

• المؤلفون الرئيسيون: Mohd Jamil, Jastini, Mohd Nawawi, Mohd Kamal, Ramli, Razamin
• التنسيق: Monograph
• اللغة: English
• منشور في: Universiti Utara Malaysia 2014
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/24783/1/12224.pdf; http://repo.uum.edu.my/24783/

The purpose of this research is to explore the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia. The result of this research...