Assessing validity and internal consistency of the social media marketing communication measurement scales
Social media platforms are increasingly becoming important channels for disseminating effective and interactive brand-related communications between brand managers and consumers.Previous researchers have categorized social media brand-related contents into Firm-Created Contents (FCC) and User-Genera...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Universiti Kebangsaan Malaysia
2017
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/24288/1/JSSH%203%202017%201%2044.pdf http://repo.uum.edu.my/24288/ http://doi.org/10.1109/ICSITech.2017.8257076 |
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