Brand identity: Be original, be creative

• 主要な著者: Mohd Rashid, Sabrina, Ghose, Kamal, Cohen, David A.
• フォーマット: 論文
• 言語: English
• 出版事項: Discovery Publication 2015
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/24286/1/IJA%205%2016%202015%20128%20136.pdf; http://repo.uum.edu.my/24286/; http://www.discoveryjournals.org/arts/current_issue/2015/index.htm

Branding is a huge concept that can be applied in various sectors.Thus, it is highly encouraged for scholars and practitioners to know the history of brand itself, and to comprehend the concept.Brand identity is one of the core component of brand. Thus, the objective of this paper is to accentuate t...