Application of hill's strategy development framework on fast food restaurant business in Brunei Darussalam

This paper is an analysis of the Hill‟s Strategy Development Framework and application of the framework to a Fast Food Restaurant business which is operating in Brunei Darussalam.The study of this article concentrates on corporate objectives, marketing strategy, order qualifiers, order winners, and...

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書誌詳細
主要な著者: Ringim, Kabiru Jinjiri, Ibrahim, Fahmi, Kura, Kabiru Maitama
フォーマット: Conference or Workshop Item
言語:English
出版事項: 2018
主題:
オンライン・アクセス:http://repo.uum.edu.my/24220/1/p198.pdf
http://repo.uum.edu.my/24220/
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